שם הכותב: תאריך: 12 מרץ 2013
dalia_rahman_web
מאמר בנושא 'קמעונאות והשפעות תרבותיות'

שם חבר הסגל:  Rachman-Moore, Dalia

שנת פרסום: 2011.

פריט ביבליוגרפי:

Etgar, M. and Rachman-Moore, D. (2011). The Relationship between National Cultural Dimensions and Retail Format. Journal of Retailing and Consumer Services, 18 (5), pp. 397-404.

לצפייה במאמר לחץ כאן

תקציר:

This study examines links between the national cultural values that characterize retailers' countries of origin and the adoption of a generalist versus specialist format strategy by the world's largest retailers. The findings indicate that the probability of being a generalist retailer is higher for retailers originating from countries characterized by collectivism, a present orientation, high uncertainty avoidance, and a low power distance. By contrast, the probability of being a specialist retailer is higher for retailers originating from countries characterized by individualism, a future orientation, low uncertainty avoidance, and a greater power distance.

 

 

 

שייך לנושאים: מחקרים