שם הכותב: תאריך: 13 מרץ 2013
avichai2_web
מאמר בנושא 'קבלת החלטות בתחום השיווק'

 

שם חבר הסגל: Shuv-Ami, Avichai.

שנת פרסום: 2012.

פריט ביבליוגרפי:

Shuv-Ami, A. (2012). Speed- Marketing: A New Strategy for Fast Decision- Making. Advances in Management, 5(11).

לצפייה במאמר לחץ כאן

תקציר: 

Current marketing literature, academic and non-academic, offers very little in the way of explaining the concept of "speed marketing". Most academic studies deal with the problem of accelerating the time necessary to develop new products in order to gain a time-to-market advantage. Non-academic papers mainly discuss how to cut the time required in developing digital marketing strategies. But speed marketing is much more than a time reduction tool. On the contrary, speed marketing is a systematic, decision-making process that attempts to deal with unexpected (positive or negative) marketing events that can affect the livelihood of a company. The current paper proposes a six-step systematic process that can provide marketing managers with the tools for operating methodically and efficiently under pressure and in sometimes chaotic situations in order to solve problems and exploit opportunities.

שייך לנושאים: מחקרים